1. Customers— Who are the firm’s
customers?
2. Products
or services— What are the
firm’s major products or services?
3. Markets— Geographically, where
does the firm compete?
4. Technology— Is the firm
technologically current?
5. Concern for survival, growth, and
profitability— Is the firm committed to growth and
financial soundness?
6. Philosophy— What are the basic beliefs, values, aspirations, and
ethical priorities of the firm?
7. Self-concept— What is the firm’s distinctive competence or
major competitive advantage?
8. Concern for public image— Is the firm responsive to social, community,
and environmental concerns?
9. Concern for employees— Are
employees a valuable asset of the firm?
DOGUS OTOMOTIV MISSION
Doğuş Otomotiv, working on the customer-oriented principle(1) in the automotive sector, recognizing the sector well, defining the expectations(7) of its stakeholders and identifying new expectations,(5) aiming for the highest level of satisfaction of these, having creative human power(8) and using the technology well(4) in this direction, is a reliable, efficient and profitable in the automotive value chain fields(5) is an automotive company(2) that aims to provide services.
Comment: Markets, philosophy, concern for employees are not in the paragraph.
Doğuş Otomotiv, working on the customer-oriented principle(1) in the automotive sector, recognizing the sector well, defining the expectations(7) of its stakeholders and identifying new expectations,(5) aiming for the highest level of satisfaction of these, having creative human power(8) and using the technology well(4) in this direction, is a reliable, efficient and profitable in the automotive value chain fields(5) is an automotive company(2) that aims to provide services.
Comment: Markets, philosophy, concern for employees are not in the paragraph.
